By: Lisa Gheysen
Your phone vibrates. Ten years ago you’d be greeted by a near hieroglyphic text message ( “wubu2?” “nm u?” ) Today, you’re almost guaranteed to be looking at a tweet, snapchat or Facebook message. With over 1.7 billion users internationally interconnected across the globe on various platforms, today social media has the potential to permeate every single aspect of our daily lives. We are connected through it and to it. We are the ultimate captive audience and 2015 is the time to tap into the market.
Social Commerce (S-commerce)
In 2015, Facebook, Twitter and Reddit will be rolling out innovative new purchasing functions, integrating e-commerce within your daily social media browsing. With new ‘Buy’ buttons, companies will be able to connect posts, tweets and pictures with purchases, eliminating any need to guide potential customers along the fickle and perilous road towards their website and conversion. People will, with a few swift taps, be able to purchase anything from shoes to pizza to extremely obscure wall-art, all while chatting with friends and reading the latest inspirational story from Humans of New York. You can imagine the potential! Following trends and interactions, buzz words and opinions, in 2015, companies will be able to tailor their deals and products to match the ebb and flow of people’s wants and needs.
Real Time Social Media Marketing
For the longest time companies have felt monolithic; huge, imposing and silent. 2014 changed everything. It was the year of the viral. Be it through a photo, video or hashtag, last year social media undeniably transformed the dynamic between customer and company. Consumers now interact with brands publicly and 2015 will see an exponential expansion of this. Whether it’s damage control, engaging in a trending joke or offering thought leadership, there is now an increasing movement towards humanising company social media interactions. Ultimately, finding, monitoring and, most importantly, participating in trending activity on social media will become not only the new norm but also a necessity. Consumers demand it. In the coming year, the importance of likeability will be a huge driving force towards lead generation and the creation of brand loyalty. Having the most ‘Likes’ will suddenly mean a whole lot more.
There is no better or more powerful way to create an online presence than with your face and voice. An increasing number of social media platforms are either based on or introducing video functions. You’ll soon be able to post a video almost anywhere within the social media sphere and there is a reason for this. People don’t just love videos, they relate to them. Platforms, such as Vine, Snapchat and Instagram all offer users the chance to share their faces, their voices and their stories with the world. With 233,000 snaps, 540 vines and 5 million videos viewed on Youtube per minute, in 2015, the push towards companies doing the same will only increase; in fact, just this past January, Twitter rolled out their mobile video upload function. Want brand awareness? Create a powerful, funny or touching 15-second story campaign and watch it take the Internet by storm.
 wubu2: What you been up to?
Nm u?: Not much, you?
Image source: www.infinitdatum.com