By: Kelly Choi
Sometimes you need to take a good hard look in the mirror and be honest with yourself. And sometimes you need to take a good hard look at your website and do the same. If you suffer from one or more of the following web-symptoms, it could be time for a facelift.
You can’t remember when you last updated your site
To fully take advantage of all the latest apps and widgets, it’s best to consider a redesign every few years. Doing so not only shows viewers and customers that your content and layout is modern and up-to-date, but also that you are proactive on the web.
Your website isn’t mobile friendly
According to a recent Google study, 75% of people browsing online prefer a mobile-friendly site and are subsequently more likely to be returning visitors or buy a product or a service from a website that is. In fact, 48% reportedly believe companies with non-mobile friendly websites don’t care about their business.
SEO is unfamiliar
Search Engine Optimization (SEO) does more than bring your company name to the top of Google’s search results, SEO attracts unsolicited traffic to your website. Without it, your potential customers are more inclined to visit other sites, including those of your competitors who are engaged in SEO practices.
Your company’s platform or branding has evolved
Any changes your company has undergone would need to be reflected on the website since it serves as the first impression. Not doing so means you’re providing inconsistent messaging for your audience and potential customers.
Your web report shows poor metrics
If you aren’t getting the views that you want, then it’s definitely time to consider a facelift. Look for important cues like high bounce rates in your metric report which may reveal that you not only have a lack of web traffic, but are acquiring the wrong type of traffic as well.