PR/Marketing Careers: How to be an agency superstar

PR/Marketing Careers: How to be an agency superstar

By: Hanah Van Borek

Working at an agency might seem glamorous; you get to work on exciting events, launch amazing new products, and work alongside the media. However, behind the scenes, the hours are often long, the deadlines can at times be brutal, the clients tough to please, and the work itself challenging.

What better place to get your career in MarComm started? It comes down to experience, and in this industry if you show your keenness and have the right abilities, you’ll get to try your hand at a huge variety of projects and gain experience at a rate you never imagined possible.

No two days are typically the same and while you may master a good method for managing all these demands, you’ll almost always be learning new things along the way. That learning is also often much faster than usual; agencies work at an accelerated pace.

So think you’ve got what it takes and want to give it a try? Here’s a few key qualities that stand out to us agencies.

  • Team Player Attitude

Every person has their role in the agency; their strengths put together make it a success. Without the right level of cooperation and willingness to collaborate, the best results are not achievable. While employees may have ownership over their own projects, someone who is ready to step in and offer their skillset when they see the need is invaluable to the company.

  • Assertiveness

When challenges get in the way, an assertive person works through them and sees that the job gets done even without leadership. When this person sees the reigns loose, they take them with confidence. This in turn puts the team’s confidence in them.

  • Creativity

Creativity is a must for all aspects of the job, from brainstorming design concepts to developing PR angles, but where this really benefits the agency is in problem solving. When under the pressure of events and launches, for example, the ability to think on your feet and present solutions fast puts you ahead of the pack.

  • Determination

To not only meet but go beyond client expectations demands perseverance. If a client keeps coming back with new requests and time is running out to get results, someone who can rise to the challenge is a force to be reckoned with.

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