By: Genifer Rigor
There’s a magic equation for any desirable workplace that makes it one that is worth the early mornings and the late nights – somewhere between gratifying work, consistent challenges, and the obvious compensation and work-life balance, is company culture – the crème de la crème of any PR agency, or company for that matter.
Company culture is more than just open-concept spaces and foosball tables. There perhaps is nothing worse than an environment where challenging tasks are burdened all the more with a hostile top-down company culture. Workplace culture can be the difference between a sustainable and unsustainable organization and the reason for high or low turnover rates. It can also be the deciding factor for applicants when taking a job offer and an employer’s selling point when recruiting talent.
Company culture inspires creativity and productivity. Company culture is the organization’s mission and vision statements in the flesh. It drives the company with clarity by fostering transparency, honesty, and fun, all without compromising excellence. In the most well developed cultures can creativity truly thrive – its where fear of mistakes or judgement are at bay and new ideas and greater levels of motivation to perform are championed.
Company culture is the lifeblood of the workplace. When we think about how many years of our lives are spent at work, it wouldn’t be too far off to say that the workplace really does become a second home (and maybe even for some, a first). A solid company culture should alleviate workplace stress rather than add to it by promoting camaraderie as opposed to intimidation. When done right, company culture becomes a way of life – not just a set of lofty ideals.
The bottom line: We’d be lying to ourselves if we said that hard work is easy and enjoyable 100% of the time. The fact of the matter is we’ll be faced with some not so glamorous tasks, tight deadlines, and mistakes or misunderstandings along the way – but what makes any job worthwhile is undeniably the people alongside you and the culture that exists.
Image source: TVH