Burning Bridges

By: Kristina Lee

Burning bridges can be a good thing, especially if you’re in any sort of relationship that does not offer growth and is dragging you down. But consider what’s at stake from not only the relationship you’re losing, but how much of your own integrity and reputation might be lost in the process.

With the nature of client relationships in an agency environment, it’s important to learn to nurture the relationship even when contracts are over and projects have been completed. Realize that how you end an active account is just as important as how you begin one.

Seth Godin says it best in this blog post:

Burning bridges

In action movies, the hero doesn’t mind destroying the aircraft, road or bridge he just crossed, because it’s always a one-way journey.

Retreating armies used to burn bridges as they crossed them so those in pursuit couldn’t follow.

And that very mindset, the mindset of, “I am so intent on my goal that I am willing to push through this person, push through this relationship, push through this interaction, whatever it takes,” is precisely how we burn our bridges.

The difference, of course, is that life is long and very few paths are only one way. You will need to come around here again.

A bridge well-crossed gets better over time. When you need to break it down to push through, you’ve not only hurt the person you trampled on, you’ve hurt your reputation.

img source: Borbay

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