140 Characters of Awesome!
Social media is one of the most influential avenues of communication, making it a tool worth using for not only individuals but for businesses, too. Whether you are sharing personal opinions, raising awareness, developing your own online fame or driving a political campaign, you name it, it’s been done on social.
One of the most common social media platforms we use today is Twitter. Why? Let me break it down for you…
Twitter has 320 MILLION active users a month with over 1 billion unique visitors to links shared via Tweets! Who wouldn’t want to share their content on Twitter?
The real question is, how do you Tweet without getting drowned out by the other 319 million monthly users?
How to make 140 characters pack a punch:
1. Use less than 140 characters
In a constant stream of information, people get overwhelmed with mass content. Keep your message short and straight to the point to make it more readable and enjoyable for your follower
2. Be visual
Always use images when possible! Tweets with images are 35% more likely to receive engagements.
Try this: log onto Twitter and scroll through the main feed. Where do your eyes land? Images make your Tweets stand out amongst a million others.
3. Use trends to your advantage
#WordsofWisdom – hashtags help get your tweets noticed! Hashtags act as labels or tags for Tweets. This makes it easier for users to find a message within a certain theme, in other words, it attracts those you want to target, better!
4. Time is on your side, yes it is!
Has anyone ever told you that timing is everything? There are certain hours of the day where your followers are more active. Check your Twitter Analytics under ‘Audience’ to discover when your followers are online and schedule your content within those time frames.
