Category Archives: Agency Life

What would… The Perfect Work Outfit Look Like?

What Would...


Thinking about what to wear to work five days a week can feel like a job itself. Here are my top 5 perfect looks and outfit ideas without all the fuss.

What Would Blog (2)

1) The CLASSIC – regardless of your job, the easiest outfit to pull off any day of the week is The Classic (trousers or a pencil skirt, a crisp button-up shirt and a pair of pointed toe stilettos). ONE TIP: accessorize, accessorize, accessorize! Of course – in moderation! But give your go-to classic outfit a break by opting for a statement necklace or a fun scarf.

2) The EDGY – this style is appropriate for those who work in the creative field whether you’re in Advertising or PR, among other industries. With a less strict office attire guideline, you can add your own flare and style into any of your outfits (red lips, leather skirt or trousers, boots). ONE TIP: remember you’re still going to work, so mix and match statement and simple.

3) The GLAMOUR – bring out your inner blogger or fashion editor by coming in to work with your sky-high heels, silky blouses, massive bags, pencil skirts, and rich fabrics. This style is a few notches up the fashion scale from the Classic – but comes down to the fabrics. This look will easily take you from 9 am to dinner cocktails with colleagues or clients any day of the week! ONE TIP: own this style and demand your presence.

4) The CASUAL – or in some cases, casual Fridays. Depending on your work environment, wearing jeans to work can be acceptable if done correctly and in a professional manner. ONE TIP: always wear polished heels or boots with your jeans, add a blazer on top of your blouse or structured top, and you’re ready to go.

5) The STREET STYLE – looking carelessly chic is an art form on its own. This style will give you an effortless look but shows that you’re up to date with trends. Mix feminine and masculine silhouettes and play with different shapes and patterns. ONE TIP: Wear heels with this look – as trendy as culottes or wide leg trousers are, you don’t want to walk in to work looking like you’re drowning in your own outfit.

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What Would … A Great Vendor be Like?

What Would... [for the purpose of this blog, I will provide my perspective of a vendor selling into Magnolia]

Vendor: “a person or company offering something for sale[i]”. I work with many vendors at Magnolia. From ones that prospect for our business to great partners that help us serve our clients. What makes a long term partner for me is someone who takes the time not only to understand our business but our clients as well. It’s easy to take your services and apply the same paint brush across the board. But it’s the vendors who have us top of mind and put in the effort to figure out both our needs and the needs of our clients who will likely have longer term success with us.

1. Take the time to understand the business.

Do the research and be smart about what we do, our niche and how we support our clients. In doing so, you can recommend your specialties to best service our needs and in turn better serve our clients too. For example, when we work with our PR vendors, it’s vital that we provide them with a detailed briefing on our clients and how their services can best help them. If our clients have specific verticals they target, then it’s incumbent on the PR vendor to cater specific programs tailored to this need.

2. Be ahead of the game.

No one knows your business better than you. Be proactive in coming to us with latest trends or tools that we can use. It’s refreshing when we get industry insights that only our vendors would know. For our tradeshow vendors, it’s always a pleasure to get the latest in tradeshow exhibits, such as materials, cost reduction ideas and tips on getting crates delivered in and out of the venue in the most efficient manner.

3. Make it easy to do business with you.

I believe this is a central theme that should run through all aspects of one’s business. From credit application to invoicing to being responsive to queries, make it easy to work with you. Put in place policies and procedures that clearly state who the main point of contact is and, if that person is away, who will take over their responsibilities. If deemed appropriate, build web portals to give your clients customized and 24/7 access to essential information.

[i] Oxford Dictionaries

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Sweat the Small Stuff

business-partners-discussing-plan

By: Daniel MacDonald

An agency needs guidance. You, the client, could be dealing with the smartest, most well-funded, well-connected agency in the industry; but if you don’t communicate your expectations and provide suggestions and guidance, you won’t get the results you desire.

Consider the alternative; if you are a larger client with many distinct deliverables, it can be difficult for an agency to assume priorities. If a client wants to ensure that agency hours are being allocated to critical issues and areas, and not to back-end redundancies or administration, a client needs to ensure they delegate, direct, and discuss.

Delegate – While it’s up to an agency to determine how many cooks they have in their kitchen, it is up to the client to determine the dishes they cook. Ensure that you are delegating the appropriate responsibilities to your marketing agency. If certain deliverables take precedent, delegate those to your agency first. If there are smaller things that perhaps aren’t as time-sensitive, or that you could even complete in-house without delegation to an agency, be aware of that. Your agency will always be hard-working, but it is important to make sure that they are given the right information to succeed in the first place.

Direct – To go along with delegation of proper tasks, micro-management on a directorial side is important. No one is telling you to stand over your agency’s shoulder for the length of work; rather, use the beginning of your relationship with the agency to direct on a specific line of tasks. Agency reps are smart and skilled enough to know how to execute on deliverables; they just need to know which deliverables you care about most. Direct them towards a specific line of action, and they will carry through to the finish line.

Discuss – The bottom line is that building a personal relationship with your agency is the best way to ensure maximum value return. If you are available and eager to discuss matters and to ask and answer questions, you will find that your agency is going to execute on your deliverables quicker, and with more zest.

These three D’s may be arbitrary (or thesaurus-aided) adjectives to describe larger processes, but they represent the investment necessary for a company to get the most out of their agency. Engagement and communication are the key to effective agency management.

Image source: https://www.theamp.com

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