Category Archives: Social Media

What Would … The Perfect Tweet Look Like?

140 Characters of Awesome!

What Would...Social media is one of the most influential avenues of communication, making it a tool worth using for not only individuals but for businesses, too.  Whether you are sharing personal opinions, raising awareness, developing your own online fame or driving a political campaign, you name it, it’s been done on social.

One of the most common social media platforms we use today is Twitter. Why? Let me break it down for you…

Twitter has 320 MILLION active users a month with over 1 billion unique visitors to links shared via Tweets!  Who wouldn’t want to share their content on Twitter?

The real question is, how do you Tweet without getting drowned out by the other 319 million monthly users?

How to make 140 characters pack a punch:

1.  Use less than 140 characters

In a constant stream of information, people get overwhelmed with mass content. Keep your message short and straight to the point to make it more readable and enjoyable for your follower

2. Be visual

Always use images when possible! Tweets with images are 35% more likely to receive engagements.

Try this: log onto Twitter and scroll through the main feed. Where do your eyes land? Images make your Tweets stand out amongst a million others.

3. Use trends to your advantage

#WordsofWisdom – hashtags help get your tweets noticed! Hashtags act as labels or tags for Tweets. This makes it easier for users to find a message within a certain theme, in other words, it attracts those you want to target, better!

4. Time is on your side, yes it is!

Has anyone ever told you that timing is everything? There are certain hours of the day where your followers are more active. Check your Twitter Analytics under ‘Audience’ to discover when your followers are online and schedule your content within those time frames.

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Why CEOs should be #Social

BCSEAThe Internet has drastically changed the way people receive and provide information, especially when it comes to social media. In just one day, an average of 340 million Tweets are being posted, and that number continues to climb. Social media has taken ‘word of mouth’ to a whole new level, making it important for CEOs to join in on the conversation. They are, after all, the face of the company, whose reputation is greatly determined by how their customers view them.

While most companies are active in gaining the marketing perks of social media, their CEOs typically shy away from being #social (68% of CEOs have no social media presence). It is seen to be risky business, putting too much information into the hands of too many. It is clear that most CEOs lack an understanding of how much social media has progressed into being a crucial business tool. Gone are the days where social media is only for teenagers posting selfies on Facebook and tweeting their recent dinner choices, and in are the days where social media means business.

In this digital age, customers expect to know not only what they are buying, but who they are buying from, making it increasingly important for CEOs to tell their story as transparently as possible. I don’t mean CEOs should be posting bathroom #selfies on Instagram, I mean they should be using social media as a business advantage, a way to promote what they, as business leaders, are all about.

Why CEOs should let their fingers do the talking:

  1. Social media promotes brand awareness: Social media puts company brands where eyes are already in focus. Although it is important for CEOs to build personal relationships through face-to-face interactions, social media is capable of bringing a personalized message to millions. With social media, CEOs can easily communicate their brand’s key messages and optimize brand visibility with just 140 characters.
  1. CEOs bring a personalized touch to your brand: The key concept of social media is to, in fact, be social. A recent survey by BRANDfog found that prospective customers are more likely to find a company trustworthy if their executives and leaders are on social media. Engaging online is an opportunity for CEOs to show the personality, values, and ideas that make them a capable leader customers can relate to.
  1. Opportunity to show thought leadership: Through social media, CEOs can show that they are engaged in their industry and passionate about their profession by providing helpful content and industry insights positioning themselves as thought leaders.
  1. Discover new team members: Social media tools, like LinkedIn, make it easier for CEOs to recruit new talent and new business opportunities. Job seekers and professionals in general have made themselves more visible to employers by posting their professional background online. Also, social media allows for CEOs to identify those who are genuinely interested in their company by filtering out those who are engaging with their posts and shared content.
  1. Better understand your customers, industry trends and your competitors.

A key component of having conversation is not only to speak but to listen. This goes for social media, too! Social media is a great tool for gaining industry insight. It gives CEOs a way of monitoring customer’s opinions, concerns and needs that surrounding the industry. It will also keep CEOs on top of industry trends and insight to what their competitors are doing.

Social media is always evolving and becoming more influential every day. CEOs deciding to embrace social media in their communications strategies will surely see the ongoing #businessadvantages that come along with it.

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How to Choose Your B2B Social Media Campaign Platform

social-media-imagePlanning a B2B social campaign to boost brand awareness, gain followers or increase lead generation? It can be tempting to just choose the most popular social media platforms and give it a go but don’t do it! If you’re lucky, you’ll reach thousands of people with your posts on Facebook and your contests on Twitter, but it’ll mean nothing if they aren’t the people you want to target.

Whether you’re B2B or B2C, it’s vital to the success of your campaign that you think carefully about the people you want to reach and where to find them. Narrow it down as far as possible by looking at ages, education, industries, job titles, geography and even gender before moving forward. The more specific you are with your audience, the better targeted your content and social ads will be. Here’s a rundown of three of the most popular social media platforms and how to use them to get you started:

Linkedin LogoLinkedIn is the B2B social hub of the internet. If you want to connect with companies, professionals or business owners, this is the platform for you. With 364 million people using it in 2015, it certainly won’t be too difficult to find people to target but remember to consider timing and the content users on this platform like to see. LinkedIn loves thought leadership, offers, advice and visuals like videos, photos and infographics. This makes it perfect for B2B marketing as the users love the content B2B companies normally produce. Just remember to post at the right times to increase the chance your content gets seen. The peak hours are between Tuesdays and Thursdays in the morning, at noon and in the early evening as these are the times professionals have a chance to check their profiles.

Twitter LogoTwitter is the social platform for the fast-paced. Twitter boasts on average 58 million tweets a day so if you want to be noticed you need to post fast and you need to post often. For real engagement and follower growth, posting on Twitter between 10 to 15 times a day is necessary. Daunted? Don’t be! The refresh rate is so high on Twitter you can repurpose content like blog posts, infographics and offers numerous times before they get stale. If you want to be strategic (and it’s always best to be) post from Monday to Thursday between 9am and 3pm for peak post performance. For maximum interest, use lots of bright, friendly images, relevant industry hashtags in your posts and target specific influencers with retweets, comments and favorites to get them and their followers engaged.

Facebook LogoFacebook is a tricky beast, as many don’t follow pages unless they’re invested in their content. Much like LinkedIn, Facebook users enjoy thought leadership, advice and visuals in particular but overly promotional content rarely does well. Posts need to have value for these users in order for them to engage so make sure you include lots of high quality photos, videos and useful information in your campaign. Peak times for engagement on this platform are between 1-4pm.

Image Source: www.medicalnewstoday.com

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Social Media Trends 2015

social-media-data

Your phone vibrates. Ten years ago you’d be greeted by a near hieroglyphic text message ( “wubu2?” “nm u?” [1]) Today, you’re almost guaranteed to be looking at a tweet, snapchat or Facebook message. With over 1.7 billion users internationally interconnected across the globe on various platforms, today social media has the potential to permeate every single aspect of our daily lives. We are connected through it and to it. We are the ultimate captive audience and 2015 is the time to tap into the market.

Social Commerce (S-commerce)

In 2015, Facebook, Twitter and Reddit will be rolling out innovative new purchasing functions, integrating e-commerce within your daily social media browsing. With new ‘Buy’ buttons, companies will be able to connect posts, tweets and pictures with purchases, eliminating any need to guide potential customers along the fickle and perilous road towards their website and conversion. People will, with a few swift taps, be able to purchase anything from shoes to pizza to extremely obscure wall-art, all while chatting with friends and reading the latest inspirational story from Humans of New York. You can imagine the potential! Following trends and interactions, buzz words and opinions, in 2015, companies will be able to tailor their deals and products to match the ebb and flow of people’s wants and needs.

Real Time Social Media Marketing

For the longest time companies have felt monolithic; huge, imposing and silent. 2014 changed everything. It was the year of the viral. Be it through a photo, video or hashtag, last year social media undeniably transformed the dynamic between customer and company. Consumers now interact with brands publicly and 2015 will see an exponential expansion of this. Whether it’s damage control, engaging in a trending joke or offering thought leadership, there is now an increasing movement towards humanising company social media interactions. Ultimately, finding, monitoring and, most importantly, participating in trending activity on social media will become not only the new norm but also a necessity. Consumers demand it. In the coming year, the importance of likeability will be a huge driving force towards lead generation and the creation of brand loyalty. Having the most ‘Likes’ will suddenly mean a whole lot more.

Social Videos

There is no better or more powerful way to create an online presence than with your face and voice. An increasing number of social media platforms are either based on or introducing video functions. You’ll soon be able to post a video almost anywhere within the social media sphere and there is a reason for this. People don’t just love videos, they relate to them. Platforms, such as Vine, Snapchat and Instagram all offer users the chance to share their faces, their voices and their stories with the world. With 233,000 snaps, 540 vines and 5 million videos viewed on Youtube per minute, in 2015, the push towards companies doing the same will only increase; in fact, just this past January, Twitter rolled out their mobile video upload function. Want brand awareness? Create a powerful, funny or touching 15-second story campaign and watch it take the Internet by storm.

[1] wubu2: What you been up to?

Nm u?: Not much, you?

Image source: www.infinitdatum.com

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