Category Archives: Website Management

The Importance of Being Mobile Friendly

The Importance of being mobile friendly

Have you ever looked up and found that everyone around you had their faces buried in their phones? Whether it’s playing games, watching videos, browsing online or just texting friends, these days we use our phones and tablets for practically everything. With over 1.2 billion people now browsing the web from their mobile devices, optimizing your site to fit their needs is more important than ever!

That doesn’t just mean making sure people can view your website on their phone. A mobile friendly site is specifically designed to simplify its layout to fit numerous screen sizes, making it easy for mobile users to find and click on what they need.

Having easy-to-click icons for chubby fingers on tiny devices is not the only motive to launch a mobile-friendly site though. Here are a few more reasons why your website designer needs to get to work:

Traffic: Imagine you’re searching the web on your phone. You click on a website you think will have the product you’re looking for. But, when it loads, the navigation buttons are too small to press and you have to scroll sideways to read all the tiny text. Would you stick around to make your purchase or go on to find a site that makes it a lot easier? 30% of mobile users said they’d abandon a transaction if the experience wasn’t optimized for mobile. That’s a lot of customers lost – more than likely to a competitor.

SEO: In April, Google announced what the media has since dubbed “mobilegeddon”. As of April 22nd 2015, their search algorithm began prioritizing mobile friendly websites for those searching on their phone or tablet. As a result, numerous companies have seen the rankings of their desktop-only websites drop significantly. So, while being mobile friendly is by no means the only factor to consider when aiming for a high search engine ranking, it’s certainly become more important.

Engagement & Sales: People appreciate and engage more with sites they can easily navigate. If your mobile site is easy to read and browse, your bounce rate should reduce, and your customer is much more likely to spend time (and hopefully money) on your site, products or services.

Ultimately, it’s not a case of why you should optimize your site for mobile users, it’s a case of when. If you want your business to keep its competitive edge in today’s digital age, it’s time to get friendly with the mobile world. So, instead of being a victim of the “mobilegeddon”, take on the digital marketing boom and allow your website to flourish in all avenues.

Image source: Entrepreneur.com

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Is Your Website Outdated? 5 Symptoms That You Shouldn’t Ignore

By: Kelly Choi

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Sometimes you need to take a good hard look in the mirror and be honest with yourself. And sometimes you need to take a good hard look at your website and do the same. If you suffer from one or more of the following web-symptoms, it could be time for a facelift.

You can’t remember when you last updated your site
To fully take advantage of all the latest apps and widgets, it’s best to consider a redesign every few years. Doing so not only shows viewers and customers that your content and layout is modern and up-to-date, but also that you are proactive on the web.

Your website isn’t mobile friendly
According to a recent Google study, 75% of people browsing online prefer a mobile-friendly site and are subsequently more likely to be returning visitors or buy a product or a service from a website that is. In fact, 48% reportedly believe companies with non-mobile friendly websites don’t care about their business.

SEO is unfamiliar
Search Engine Optimization (SEO) does more than bring your company name to the top of Google’s search results, SEO attracts unsolicited traffic to your website. Without it, your potential customers are more inclined to visit other sites, including those of your competitors who are engaged in SEO practices.

Your company’s platform or branding has evolved
Any changes your company has undergone would need to be reflected on the website since it serves as the first impression. Not doing so means you’re providing inconsistent messaging for your audience and potential customers.

Your web report shows poor metrics
If you aren’t getting the views that you want, then it’s definitely time to consider a facelift. Look for important cues like high bounce rates in your metric report which may reveal that you not only have a lack of web traffic, but are acquiring the wrong type of traffic as well.

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