Tag Archives: best practices

What Would … The Perfect Tweet Look Like?

140 Characters of Awesome!

What Would...Social media is one of the most influential avenues of communication, making it a tool worth using for not only individuals but for businesses, too.  Whether you are sharing personal opinions, raising awareness, developing your own online fame or driving a political campaign, you name it, it’s been done on social.

One of the most common social media platforms we use today is Twitter. Why? Let me break it down for you…

Twitter has 320 MILLION active users a month with over 1 billion unique visitors to links shared via Tweets!  Who wouldn’t want to share their content on Twitter?

The real question is, how do you Tweet without getting drowned out by the other 319 million monthly users?

How to make 140 characters pack a punch:

1.  Use less than 140 characters

In a constant stream of information, people get overwhelmed with mass content. Keep your message short and straight to the point to make it more readable and enjoyable for your follower

2. Be visual

Always use images when possible! Tweets with images are 35% more likely to receive engagements.

Try this: log onto Twitter and scroll through the main feed. Where do your eyes land? Images make your Tweets stand out amongst a million others.

3. Use trends to your advantage

#WordsofWisdom – hashtags help get your tweets noticed! Hashtags act as labels or tags for Tweets. This makes it easier for users to find a message within a certain theme, in other words, it attracts those you want to target, better!

4. Time is on your side, yes it is!

Has anyone ever told you that timing is everything? There are certain hours of the day where your followers are more active. Check your Twitter Analytics under ‘Audience’ to discover when your followers are online and schedule your content within those time frames.

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What Would … A Great Vendor be Like?

What Would... [for the purpose of this blog, I will provide my perspective of a vendor selling into Magnolia]

Vendor: “a person or company offering something for sale[i]”. I work with many vendors at Magnolia. From ones that prospect for our business to great partners that help us serve our clients. What makes a long term partner for me is someone who takes the time not only to understand our business but our clients as well. It’s easy to take your services and apply the same paint brush across the board. But it’s the vendors who have us top of mind and put in the effort to figure out both our needs and the needs of our clients who will likely have longer term success with us.

1. Take the time to understand the business.

Do the research and be smart about what we do, our niche and how we support our clients. In doing so, you can recommend your specialties to best service our needs and in turn better serve our clients too. For example, when we work with our PR vendors, it’s vital that we provide them with a detailed briefing on our clients and how their services can best help them. If our clients have specific verticals they target, then it’s incumbent on the PR vendor to cater specific programs tailored to this need.

2. Be ahead of the game.

No one knows your business better than you. Be proactive in coming to us with latest trends or tools that we can use. It’s refreshing when we get industry insights that only our vendors would know. For our tradeshow vendors, it’s always a pleasure to get the latest in tradeshow exhibits, such as materials, cost reduction ideas and tips on getting crates delivered in and out of the venue in the most efficient manner.

3. Make it easy to do business with you.

I believe this is a central theme that should run through all aspects of one’s business. From credit application to invoicing to being responsive to queries, make it easy to work with you. Put in place policies and procedures that clearly state who the main point of contact is and, if that person is away, who will take over their responsibilities. If deemed appropriate, build web portals to give your clients customized and 24/7 access to essential information.

[i] Oxford Dictionaries

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Why CEOs should be #Social

BCSEAThe Internet has drastically changed the way people receive and provide information, especially when it comes to social media. In just one day, an average of 340 million Tweets are being posted, and that number continues to climb. Social media has taken ‘word of mouth’ to a whole new level, making it important for CEOs to join in on the conversation. They are, after all, the face of the company, whose reputation is greatly determined by how their customers view them.

While most companies are active in gaining the marketing perks of social media, their CEOs typically shy away from being #social (68% of CEOs have no social media presence). It is seen to be risky business, putting too much information into the hands of too many. It is clear that most CEOs lack an understanding of how much social media has progressed into being a crucial business tool. Gone are the days where social media is only for teenagers posting selfies on Facebook and tweeting their recent dinner choices, and in are the days where social media means business.

In this digital age, customers expect to know not only what they are buying, but who they are buying from, making it increasingly important for CEOs to tell their story as transparently as possible. I don’t mean CEOs should be posting bathroom #selfies on Instagram, I mean they should be using social media as a business advantage, a way to promote what they, as business leaders, are all about.

Why CEOs should let their fingers do the talking:

  1. Social media promotes brand awareness: Social media puts company brands where eyes are already in focus. Although it is important for CEOs to build personal relationships through face-to-face interactions, social media is capable of bringing a personalized message to millions. With social media, CEOs can easily communicate their brand’s key messages and optimize brand visibility with just 140 characters.
  1. CEOs bring a personalized touch to your brand: The key concept of social media is to, in fact, be social. A recent survey by BRANDfog found that prospective customers are more likely to find a company trustworthy if their executives and leaders are on social media. Engaging online is an opportunity for CEOs to show the personality, values, and ideas that make them a capable leader customers can relate to.
  1. Opportunity to show thought leadership: Through social media, CEOs can show that they are engaged in their industry and passionate about their profession by providing helpful content and industry insights positioning themselves as thought leaders.
  1. Discover new team members: Social media tools, like LinkedIn, make it easier for CEOs to recruit new talent and new business opportunities. Job seekers and professionals in general have made themselves more visible to employers by posting their professional background online. Also, social media allows for CEOs to identify those who are genuinely interested in their company by filtering out those who are engaging with their posts and shared content.
  1. Better understand your customers, industry trends and your competitors.

A key component of having conversation is not only to speak but to listen. This goes for social media, too! Social media is a great tool for gaining industry insight. It gives CEOs a way of monitoring customer’s opinions, concerns and needs that surrounding the industry. It will also keep CEOs on top of industry trends and insight to what their competitors are doing.

Social media is always evolving and becoming more influential every day. CEOs deciding to embrace social media in their communications strategies will surely see the ongoing #businessadvantages that come along with it.

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8 Best Practices for an Eye-Catching Tradeshow Booth

Amongst the sea of tradeshow booths and free pens, how do you make sure that your booth stands out?

fish-school-wallpaper

As mentioned in last week’s blog post, each tradeshow has its own unique objective and audience. Regardless of what that objective or who that audience is, you want people to make the initial step in approaching your booth. Here are 8 best practices to ensure that your booth stands out on the tradeshow floor:

  1. Dress for success: With hundreds of people attending tradeshows, ensure that you and your colleagues stand out from the crowd by wearing a fun costume or bright, quirky t-shirts. And whatever you do, make sure that what you wear doesn’t blend in with your booth backdrop.

    If being a cheerleader isn't your cup of tea, try wearing a bright t-shirt to stand out.

    If being a cheerleader isn’t your cup of tea, try wearing a bright t-shirt to stand out.

  2. Props for props: Whether it’s a banner, game, or electronic presentation, your displays need to attract passers-by within a few seconds or they’ll move on to the next booth. Use props as a gimmick to turn heads and attract crowds.
  3. Engage online: Use social media to engage with guests online before and during the show. Create a hashtag for your booth to build hype and use the hashtag during the show to connect with attendees.
  4. Utilize technology: Bring your tablets, laptops, and computers to interact with your audience instantly, whether it’s encouraging them to sign up to be part of a list, watch a video, or complete a survey. Doing so will prevent attendees from forgetting to complete a task if they were going to save it for later.
  5. Keep it simple: Avoid having too many signs or banners or having too much text or too many colors on your displays. Attendees should know what your company is about with a few key points and graphics. Don’t forget to ensure that your logo is displayed prominently on your displays as well.
  6. Make it eye level: As a general rule of thumb, all text or image displays should be kept above 3 feet from the floor so people can easily read your signs from different distances.
  7. Swag, swag, swag: It is human nature to love free things and tradeshows are famous for their swag. However, do ensure that your investment is worthwhile by having value-added takeaways. For example, a bowl of candy may lure in those with a sweet tooth but will it help people remember your company? Providing a pen or reusable bag with your company name and logo on it serves to be far more memorable.
  8. Don’t forget the little things: It may not seem important, but a good quality table cloth can go a long way in helping your booth look professional. And often, we focus so much on designing the collateral for our booths that we forget about how to display them optimally. Order in some sign holders so your handouts don’t end up lying flat on your table, decreasing their visibility.

Do you have any more tips to add to our list? Let us know!

Image source: getting-old-beautifully.blogspot.ca, americanexpress

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Tradeshow Planning: How to Get the Most From Every Event

By: Phoebe Yong

When it comes to tradeshows, I’ve planned a few to say the least. From small regional shows in Seaside, OR, to huge technology events hosting 200,000 attendees, a main theme should always be present – what is the objective and think of the audience – then everything else will revolve around this theme.

Objective – what do you want to achieve at the event?

Objectives - What do you want to achieve at an event?Some events aim to build brand awareness, launch a new product or company, generate leads with customers or meet the press. Most likely it’s a combination of these but it’s key to establish your primary objectives in attending an event. With a new product launch, this will entail, at minimum, products ready to show and tell, promotional giveaways, and press appointments.

For some shows, it’s purely about lead generation – your product is well known in the market and you need to meet with customers and build relationships. For this show, it’s about having new product features or product demonstrations to lure in prospective clients.

In thriving industries, some shows are targeted at recruitment. For these shows, the intent is to impress candidates and teach them about your company and the industry. There are usually giveaways and opportunities to sit and have an introductory discussion with the candidate.

Once you are clear on what you want to achieve at your event, it makes all other decisions so much easier. Often people attend shows because they have done so for many years but don’t take the necessary time to evaluate why they are attending and what initiatives they need to implement to support their attendance.

Remember your Audience

Are you talking to me? - Know your audienceA basic thing to remember but very important to execute. Each show will have different demographics and it’s important to cater to your audience. In my previous career, I attended and worked on many public safety events. The audience was police officers – experienced guys on the job, straight shooters, and no suits. So, no fancy product demos, just give them the facts and how it will help them save lives and improve their jobs.

For bigger IT shows I’ve worked on, the audience was Silicon Valley types from IT to VC with different ranges of interests and specialities. The product demos or giveaways needed to reflect the audience I was meeting.

Don’t make the mistake of applying the same product demos, giveaways or promotions to all events without considering your audience. This is vital to ensure your message and marketing is executed with precision.

Image Source: Clip Art PandaFunny Pica

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