The Internet has drastically changed the way people receive and provide information, especially when it comes to social media. In just one day, an average of 340 million Tweets are being posted, and that number continues to climb. Social media has taken ‘word of mouth’ to a whole new level, making it important for CEOs to join in on the conversation. They are, after all, the face of the company, whose reputation is greatly determined by how their customers view them.
While most companies are active in gaining the marketing perks of social media, their CEOs typically shy away from being #social (68% of CEOs have no social media presence). It is seen to be risky business, putting too much information into the hands of too many. It is clear that most CEOs lack an understanding of how much social media has progressed into being a crucial business tool. Gone are the days where social media is only for teenagers posting selfies on Facebook and tweeting their recent dinner choices, and in are the days where social media means business.
In this digital age, customers expect to know not only what they are buying, but who they are buying from, making it increasingly important for CEOs to tell their story as transparently as possible. I don’t mean CEOs should be posting bathroom #selfies on Instagram, I mean they should be using social media as a business advantage, a way to promote what they, as business leaders, are all about.
Why CEOs should let their fingers do the talking:
- Social media promotes brand awareness: Social media puts company brands where eyes are already in focus. Although it is important for CEOs to build personal relationships through face-to-face interactions, social media is capable of bringing a personalized message to millions. With social media, CEOs can easily communicate their brand’s key messages and optimize brand visibility with just 140 characters.
- CEOs bring a personalized touch to your brand: The key concept of social media is to, in fact, be social. A recent survey by BRANDfog found that prospective customers are more likely to find a company trustworthy if their executives and leaders are on social media. Engaging online is an opportunity for CEOs to show the personality, values, and ideas that make them a capable leader customers can relate to.
- Opportunity to show thought leadership: Through social media, CEOs can show that they are engaged in their industry and passionate about their profession by providing helpful content and industry insights positioning themselves as thought leaders.
- Discover new team members: Social media tools, like LinkedIn, make it easier for CEOs to recruit new talent and new business opportunities. Job seekers and professionals in general have made themselves more visible to employers by posting their professional background online. Also, social media allows for CEOs to identify those who are genuinely interested in their company by filtering out those who are engaging with their posts and shared content.
- Better understand your customers, industry trends and your competitors.
A key component of having conversation is not only to speak but to listen. This goes for social media, too! Social media is a great tool for gaining industry insight. It gives CEOs a way of monitoring customer’s opinions, concerns and needs that surrounding the industry. It will also keep CEOs on top of industry trends and insight to what their competitors are doing.
Social media is always evolving and becoming more influential every day. CEOs deciding to embrace social media in their communications strategies will surely see the ongoing #businessadvantages that come along with it.