Tag Archives: event management

8 Best Practices for an Eye-Catching Tradeshow Booth

Amongst the sea of tradeshow booths and free pens, how do you make sure that your booth stands out?

fish-school-wallpaper

As mentioned in last week’s blog post, each tradeshow has its own unique objective and audience. Regardless of what that objective or who that audience is, you want people to make the initial step in approaching your booth. Here are 8 best practices to ensure that your booth stands out on the tradeshow floor:

  1. Dress for success: With hundreds of people attending tradeshows, ensure that you and your colleagues stand out from the crowd by wearing a fun costume or bright, quirky t-shirts. And whatever you do, make sure that what you wear doesn’t blend in with your booth backdrop.

    If being a cheerleader isn't your cup of tea, try wearing a bright t-shirt to stand out.

    If being a cheerleader isn’t your cup of tea, try wearing a bright t-shirt to stand out.

  2. Props for props: Whether it’s a banner, game, or electronic presentation, your displays need to attract passers-by within a few seconds or they’ll move on to the next booth. Use props as a gimmick to turn heads and attract crowds.
  3. Engage online: Use social media to engage with guests online before and during the show. Create a hashtag for your booth to build hype and use the hashtag during the show to connect with attendees.
  4. Utilize technology: Bring your tablets, laptops, and computers to interact with your audience instantly, whether it’s encouraging them to sign up to be part of a list, watch a video, or complete a survey. Doing so will prevent attendees from forgetting to complete a task if they were going to save it for later.
  5. Keep it simple: Avoid having too many signs or banners or having too much text or too many colors on your displays. Attendees should know what your company is about with a few key points and graphics. Don’t forget to ensure that your logo is displayed prominently on your displays as well.
  6. Make it eye level: As a general rule of thumb, all text or image displays should be kept above 3 feet from the floor so people can easily read your signs from different distances.
  7. Swag, swag, swag: It is human nature to love free things and tradeshows are famous for their swag. However, do ensure that your investment is worthwhile by having value-added takeaways. For example, a bowl of candy may lure in those with a sweet tooth but will it help people remember your company? Providing a pen or reusable bag with your company name and logo on it serves to be far more memorable.
  8. Don’t forget the little things: It may not seem important, but a good quality table cloth can go a long way in helping your booth look professional. And often, we focus so much on designing the collateral for our booths that we forget about how to display them optimally. Order in some sign holders so your handouts don’t end up lying flat on your table, decreasing their visibility.

Do you have any more tips to add to our list? Let us know!

Image source: getting-old-beautifully.blogspot.ca, americanexpress

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5 Shades of Collaboration Tools for the Office (Rated G)

50shades

By: Kelly Choi

Forget the ropes and duct tape, here are five family-friendly scenarios you may encounter at work and five collaborative tools to combat those problems.


Scenario 1: You’re getting lost in a sea of emails for a project you’re working on

Whether you are managing one project or ten, it can be a struggle to keep track of all your deadlines and stay on top of all your emails. Not to mention, you may be collaborating with multiple people at various points in time. The last thing you want is to miss an important piece of information, or forget to cc someone in an ever growing and progressively indented email thread.

Solution: Basecamp

Basecamp is an online project management tool that allows you to create multiple projects with multiple users in one place. Clients use message boards which display all messages in a neat, chronological order to clearly identify who said what. Other useful features include the ability to create to-do lists and its integration with Google Docs, allowing for a convenient way to share and edit files instantly.


Scenario 2: You’re spending too much time managing your social media channels

If you find yourself consistently going back and forth checking your replies between social media channels, or you are setting a timer every two hours to send your posts, then you might want to use a platform that allows you to do all this in one place.

Solution: Hootsuite

One of the most popular social media management tools, Hootsuite allows you to manage multiple social media channels from one web-based dashboard by providing the ability to schedule posts, measure campaign results, monitor conversations, and track them. Another useful feature is the capacity to integrate with over 100 apps, such as YouTube or Salesforce.


Scenario 3: Your computer caught a virus and now all your files are missing

Just like going to the gym, making regular back-ups on your hard drive is one of those things you know is a good idea and you plan to do but never actually get around to doing. So when it’s your turn to get a computer virus (it’s inevitable), you begin to beat yourself up for delaying backup protocol and mourn over the pictures from your Great Uncle Bob’s 55th birthday party (okay, not really).

Solution: Dropbox

Instead of relying on anti-virus programs, investing in a cloud storage system, such as Dropbox, allows you to store massive amounts of data offsite in a safe and secure setting. Not only that, but it makes working remotely from home possible, letting you access your most recently updated work files immediately whether you’re on your smartphone, tablet or laptop.


Scenario 4: Your client is located in Texas and you’re in Vancouver

While Texas has always been on your bucket list, it’s not feasible to travel over 3,000 km for a one-hour meeting and, though a phone call is only an arm’s length away, it’s not a practical tool for meetings with larger groups. Not to mention, face-to-face communication is very important for building strong and trusting client relationship.

Solution: GoToMeeting

GoToMeeting is a video conferencing tool that allows users to hold online meetings, video chat, and share screens with up to 25 attendees. Despite being a paid service, GoToMeeting improves on other similar free services, such as Skype or Google Hangouts, by having fewer connection issues (Skype) and being able to accommodate large groups (Google Hangouts only accommodates a maximum of 10 people).


Scenario 5: You spent months planning the perfect event but no one shows up

You can spend hours and days organizing the perfect event, securing the best venue and the most interesting speakers, but all effort will be lost if you don’t rack up the expected number of guests. Perhaps you did not have enough time or staff to promote the event but that doesn’t mean it has to be the end of your event-planning career.

Solution: Cvent

Cvent is an online event management tool that offers online event registration, venue selection, email marketing, and web survey services. With Cvent, you can ‘set it and forget it’ – simply send all your event details to Cvent and let it take care of all your emailers, registrations, and social media posts.

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