Tag Archives: mobile-friendly

The Importance of Being Mobile Friendly

The Importance of being mobile friendly

Have you ever looked up and found that everyone around you had their faces buried in their phones? Whether it’s playing games, watching videos, browsing online or just texting friends, these days we use our phones and tablets for practically everything. With over 1.2 billion people now browsing the web from their mobile devices, optimizing your site to fit their needs is more important than ever!

That doesn’t just mean making sure people can view your website on their phone. A mobile friendly site is specifically designed to simplify its layout to fit numerous screen sizes, making it easy for mobile users to find and click on what they need.

Having easy-to-click icons for chubby fingers on tiny devices is not the only motive to launch a mobile-friendly site though. Here are a few more reasons why your website designer needs to get to work:

Traffic: Imagine you’re searching the web on your phone. You click on a website you think will have the product you’re looking for. But, when it loads, the navigation buttons are too small to press and you have to scroll sideways to read all the tiny text. Would you stick around to make your purchase or go on to find a site that makes it a lot easier? 30% of mobile users said they’d abandon a transaction if the experience wasn’t optimized for mobile. That’s a lot of customers lost – more than likely to a competitor.

SEO: In April, Google announced what the media has since dubbed “mobilegeddon”. As of April 22nd 2015, their search algorithm began prioritizing mobile friendly websites for those searching on their phone or tablet. As a result, numerous companies have seen the rankings of their desktop-only websites drop significantly. So, while being mobile friendly is by no means the only factor to consider when aiming for a high search engine ranking, it’s certainly become more important.

Engagement & Sales: People appreciate and engage more with sites they can easily navigate. If your mobile site is easy to read and browse, your bounce rate should reduce, and your customer is much more likely to spend time (and hopefully money) on your site, products or services.

Ultimately, it’s not a case of why you should optimize your site for mobile users, it’s a case of when. If you want your business to keep its competitive edge in today’s digital age, it’s time to get friendly with the mobile world. So, instead of being a victim of the “mobilegeddon”, take on the digital marketing boom and allow your website to flourish in all avenues.

Image source: Entrepreneur.com

Tagged ,

E-mail Marketing: Improve that Click-Through Rate

bluephoto

By: Kelly  Choi

This month all boils down to this: e-mail marketing works – when done effectively

An important measure of email marketing success is the click-through rate, the number or percentage of users that click on the specific links within an e-mailer. The higher the click-through rate, the more engagement from recipients. Of course an e-mailer that earns a lot of clicks doesn’t do so by chance. There are certain ways to ensure a better click-through rate, and here are a few:

Segment Your Mailing List

  • Segmenting your subscribers by factors such as buying behavior, demographic, response history, etc., ensures that you are targeting the right people at the right time, preventing you from sending out irrelevant offers and decreasing the likelihood of unsubscribes.
  • According to MailChimp, segmenting your mailing list results in a 14.4% better than average open rate and a nearly 15% better than average click-through rate

Increase your Open Rates

Click-through rates correspond directly with open rates according to Statwing, so the higher the open rate…well, you do the math.

graph

To increase your open rate:

  • Keep your subject line short. Data from MailerMailer’s Email Marketing Metrics Report found that the fewer number of characters in the subject line of an e-mail, the higher the open rate. A shorter subject line also allows mobile users to view the content more easily.
  • Try to avoid sounding like a salesperson. Phrases like “Once In A Lifetime Opportunity!!!!” or “SALE – BUY NOW!”, will more than likely pick up as spam and end up in junk mail folders. Effective subject lines often contain the company’s name and should be straight-forward while personalized.

Create a Compelling and Mobile-Friendly Design

Once the subscriber opens the email, what happens next?  Make sure that subscribers are taking the next step by clicking on the available links.

  • Include one or two “Calls to Action”. Any more than that and they become too overwhelming. Your “Calls to Action” should be simple and straightforward. For example, “Click Here to Subscribe to our Newsletter”, or “Visit our Website”.
  • Keep links and “Calls to Action” more text-based rather than image-based. Not all images will load properly and most people are expecting to see links as text so following this rule will help your recipients find your links much more easily.
  • Incorporate social media sharing buttons. Emails that include social sharing buttons are proven to result in an average click-through rate 158% higher than emails without.
  • With the increasingly high volume of mobile users, creating an e-mailer that is mobile-optimized is a sure way to increase your clicks. Incorporating simple details such as, once again, a short and sweet subject line as well as a nice variety of both font sizes and styles are a few ways to make your e-mail mobile-friendly.

Don’t Forget: Monitor Your Results

Regularly monitoring and analyzing your reporting data for each e-mailer will not only keep you on top of your open rates and click rates but also shed light on more specific and valuable information such as which features provided the best results, which types of audiences are most responsive, and also when those audiences are most responsive. All of this data is meant to help you strategize more effectively and improve your click-through rate with every campaign.

Tagged , , , , , , , , , ,
%d bloggers like this: