Tag Archives: tradeshows

8 Best Practices for an Eye-Catching Tradeshow Booth

Amongst the sea of tradeshow booths and free pens, how do you make sure that your booth stands out?

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As mentioned in last week’s blog post, each tradeshow has its own unique objective and audience. Regardless of what that objective or who that audience is, you want people to make the initial step in approaching your booth. Here are 8 best practices to ensure that your booth stands out on the tradeshow floor:

  1. Dress for success: With hundreds of people attending tradeshows, ensure that you and your colleagues stand out from the crowd by wearing a fun costume or bright, quirky t-shirts. And whatever you do, make sure that what you wear doesn’t blend in with your booth backdrop.

    If being a cheerleader isn't your cup of tea, try wearing a bright t-shirt to stand out.

    If being a cheerleader isn’t your cup of tea, try wearing a bright t-shirt to stand out.

  2. Props for props: Whether it’s a banner, game, or electronic presentation, your displays need to attract passers-by within a few seconds or they’ll move on to the next booth. Use props as a gimmick to turn heads and attract crowds.
  3. Engage online: Use social media to engage with guests online before and during the show. Create a hashtag for your booth to build hype and use the hashtag during the show to connect with attendees.
  4. Utilize technology: Bring your tablets, laptops, and computers to interact with your audience instantly, whether it’s encouraging them to sign up to be part of a list, watch a video, or complete a survey. Doing so will prevent attendees from forgetting to complete a task if they were going to save it for later.
  5. Keep it simple: Avoid having too many signs or banners or having too much text or too many colors on your displays. Attendees should know what your company is about with a few key points and graphics. Don’t forget to ensure that your logo is displayed prominently on your displays as well.
  6. Make it eye level: As a general rule of thumb, all text or image displays should be kept above 3 feet from the floor so people can easily read your signs from different distances.
  7. Swag, swag, swag: It is human nature to love free things and tradeshows are famous for their swag. However, do ensure that your investment is worthwhile by having value-added takeaways. For example, a bowl of candy may lure in those with a sweet tooth but will it help people remember your company? Providing a pen or reusable bag with your company name and logo on it serves to be far more memorable.
  8. Don’t forget the little things: It may not seem important, but a good quality table cloth can go a long way in helping your booth look professional. And often, we focus so much on designing the collateral for our booths that we forget about how to display them optimally. Order in some sign holders so your handouts don’t end up lying flat on your table, decreasing their visibility.

Do you have any more tips to add to our list? Let us know!

Image source: getting-old-beautifully.blogspot.ca, americanexpress

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Tradeshow Planning: How to Get the Most From Every Event

By: Phoebe Yong

When it comes to tradeshows, I’ve planned a few to say the least. From small regional shows in Seaside, OR, to huge technology events hosting 200,000 attendees, a main theme should always be present – what is the objective and think of the audience – then everything else will revolve around this theme.

Objective – what do you want to achieve at the event?

Objectives - What do you want to achieve at an event?Some events aim to build brand awareness, launch a new product or company, generate leads with customers or meet the press. Most likely it’s a combination of these but it’s key to establish your primary objectives in attending an event. With a new product launch, this will entail, at minimum, products ready to show and tell, promotional giveaways, and press appointments.

For some shows, it’s purely about lead generation – your product is well known in the market and you need to meet with customers and build relationships. For this show, it’s about having new product features or product demonstrations to lure in prospective clients.

In thriving industries, some shows are targeted at recruitment. For these shows, the intent is to impress candidates and teach them about your company and the industry. There are usually giveaways and opportunities to sit and have an introductory discussion with the candidate.

Once you are clear on what you want to achieve at your event, it makes all other decisions so much easier. Often people attend shows because they have done so for many years but don’t take the necessary time to evaluate why they are attending and what initiatives they need to implement to support their attendance.

Remember your Audience

Are you talking to me? - Know your audienceA basic thing to remember but very important to execute. Each show will have different demographics and it’s important to cater to your audience. In my previous career, I attended and worked on many public safety events. The audience was police officers – experienced guys on the job, straight shooters, and no suits. So, no fancy product demos, just give them the facts and how it will help them save lives and improve their jobs.

For bigger IT shows I’ve worked on, the audience was Silicon Valley types from IT to VC with different ranges of interests and specialities. The product demos or giveaways needed to reflect the audience I was meeting.

Don’t make the mistake of applying the same product demos, giveaways or promotions to all events without considering your audience. This is vital to ensure your message and marketing is executed with precision.

Image Source: Clip Art PandaFunny Pica

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