Tag Archives: twitter

What Would … The Perfect Tweet Look Like?

140 Characters of Awesome!

What Would...Social media is one of the most influential avenues of communication, making it a tool worth using for not only individuals but for businesses, too.  Whether you are sharing personal opinions, raising awareness, developing your own online fame or driving a political campaign, you name it, it’s been done on social.

One of the most common social media platforms we use today is Twitter. Why? Let me break it down for you…

Twitter has 320 MILLION active users a month with over 1 billion unique visitors to links shared via Tweets!  Who wouldn’t want to share their content on Twitter?

The real question is, how do you Tweet without getting drowned out by the other 319 million monthly users?

How to make 140 characters pack a punch:

1.  Use less than 140 characters

In a constant stream of information, people get overwhelmed with mass content. Keep your message short and straight to the point to make it more readable and enjoyable for your follower

2. Be visual

Always use images when possible! Tweets with images are 35% more likely to receive engagements.

Try this: log onto Twitter and scroll through the main feed. Where do your eyes land? Images make your Tweets stand out amongst a million others.

3. Use trends to your advantage

#WordsofWisdom – hashtags help get your tweets noticed! Hashtags act as labels or tags for Tweets. This makes it easier for users to find a message within a certain theme, in other words, it attracts those you want to target, better!

4. Time is on your side, yes it is!

Has anyone ever told you that timing is everything? There are certain hours of the day where your followers are more active. Check your Twitter Analytics under ‘Audience’ to discover when your followers are online and schedule your content within those time frames.

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The FireFox and the PR Hound

– By Alyssa Sy de Jesus

As a wise man (Sean Tyson, Director of Strategy at Invoke Media) once told my BUS450 class at SFU: “Social media is like teenage sex. Everybody wants to do it, but not everybody knows how.”

Running on the theme of effective social media use and age, my colleague Nicole Freeston wrote about why it IS okay to trust a 23 year old with your business’ Social Media. But for this week, I’d like to build on that by discussing why it might be a good idea to trust public relations in particular with your social media.

Most businesses and organizations look to social media to grow their reach and reputation by means of positive interaction with the right audience. In this sense, using social media successfully for business is about public relations.

Now I know that “Firefox” is a browser and that some would not consider it a “social media”. However what I’m really getting at here is a beautiful friendship between two seemingly opposite but in actuality, complimentary forces between the free-flow interactive technology of the Internet and the specificity of communication in public relations. Also, I’m Disney fan.

The way I see it, social media is the fast and free fox that moves about in the vast and rampant terrain of technological information and interaction. And as for the PR Hound? Under the Magnolia Tree, we define the PR Hound as somebody who loves to go for the focused and targeted chase of communicating good stories and making great connections. The fox may run wildly and the hound may hunt sharply, but instead of chasing after each other’s tails, I believe that the targeted PR Hound can use its senses to help to strengthen and focus the agile fox in the wild terrain. The fox on the other hand, can lead the PR Hound into new territory.

Here are two reasons as to why I think that the FireFox and the PR Hound can be good friends and why using social media for business is something that comes naturally to PR:

1. Understanding the “Media” in “Social Media”

While I am admittedly a social media enthusiast, I do not see it as the Holy Grail with the Midas PR/marketing touch. So first thing’s first: social media is a media outlet. This means that it’s all about figuring out how to best use it according to one’s specific needs and goals. Using social media effectively is a lot about customization and who better to intuitively figure that out through skill, expertise, and experience like a PR Hound? PR is about identifying a business’ or organization’s story and finding the best way and avenue to tell it from. Along with picking the right outlet, a PR Hound can figure out how a great story can be told through both a 14 page print feature or in 140 characters or less.

2.   Understanding the “Social” in “Social Media”

Social media echoes of and adds to the immediacy and fluidity of conversations between people. But besides being able to feel people out and discover the stories that resonate with them, PR Hounds are also great at immediately responding to and making the best out of a situation. In short, PR Hounds can keep up with the pace of social media interaction because of their improvisation skills. Magnolia team member, Hanah Van Borek, wrote about the importance of improvisation in PR and the same tips on “agreeing, contributing, and making statements” go for social media. However, improvisation in social media and PR is not just about building on connections but creating something positive out of the negative as well. As Kristina Lee’s  post on how people have forgotten the letter and taken to Twitter points out, social media is now an active place for customer feedback. A PR Hound would immediately know what it takes to handle negative customer feedback on social media, where interaction happens at the speed of light, and improvise based on their people and business know-how.

From a PR perspective, social media is all about figuring out how to effectively use the technology according to the ways in which people interact and connect on it. Social media provides a range of information and potential for PR outreach and storytelling. PR can help to strategize a productive and efficient direction for your social media trail to take. Together, the FireFox and the PR Hound can really go places.

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Get an Edge with Media Monitoring

– By Hanah Van Borek

Media Monitoring is the tracking of news (both traditional and social media) trends and is a tool used in PR that gives professionals an edge. Whether you are managing a client’s PR or you are the one managing it for yourself, media monitoring keeps you in the game and in business or anything competitive, it’s always important to have that edge.

Take for instance this year’s U.S. election campaign. Barack Obama and Mitt Romney are no doubt toughing out quite the match as we get closer to election day. The polls indicate that they’re in it head-to-head. Those critical moments to reach voters are becoming few and far between. How do they get in the lead? Their team keeps them in the game by staying on top of polls, research and news trends. Whether you decide to use a monitoring service or set up your own Google alerts you too will benefit from the results and stay in the game as well.

How does Media Monitoring do this?

1) It helps you take a temperature – This year’s presidential candidates know exactly how Americans sway on a whole range of topics. Whether the issue is healthcare, taxes, or the economy – both Romney and Obama are on top of opinions. This helps them know which issues to push and which ones to keep mum about. For your PR, it helps you understand where public opinion rests and choose opportunities to be a commentator carefully.

2) It gets the creative juices flowing – When the candidates sit down to write their compelling speeches, they look for current, popular examples and analogies that they know will grab people. It’s the same in PR, except the people to grab are journalists and instead of your speech, it’s your pitch.  Knowing the buzz that’s going on around the ideas that matter to you or your client can help inspire new pitch ideas.

3) It helps you engage (particularly in the case of social media) – There’s no doubt that team Obama have taken the cake on this one. Obama’s social media experts are even cited for helping him win the first election. These guys know exactly what’s being talked about out on Twitter and Facebook and they know exactly how to leverage it – take the Romney Big Bird joke for example. They were all over that.  You can do this as well by keeping track of trends with tools like Hootsuite or Tweetdeck. Who knows? Your story could even start trending itself.

4) It keeps you in check with your competitors – Perhaps the most critical of these occasions is the election debate. Massive preparation is done before these two come face to face. Both candidates study each other’s policies inside out. It’s the same thing with media monitoring. If you don’t know what your competitor is saying and doing, then it’s like wandering into an important debate cold.

5) It gives you relevancy when you pitch – Pitching to the American public is a hard job but it’s probably the most well calculated piece. It’s imperative that Romney and Obama know what matters most to the public, otherwise their ideas fall on deaf ears. Keep on top of the stories making headlines and your pitches will remain meaningful.

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Trust Us! – A Response to “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media”

– By Nicole Freeston

Hollis Thomases, President & CEO of Web Ad.vantage, wrote an article that was posted on Inc. on August 10, 2012, listing 11 reasons why you shouldn’t hire a recent graduate to manage your company’s social media accounts. Thomases uses the example of 23 year olds, which may be the average age of new grads; however as someone on the verge of turning 23, and the one who oversees all of Magnolia’s social media, I, of course, had to respond to this.

Excerpt from Hollis Thomases article on Inc.com

I can’t say this for all of us who are 23, or almost 23, but I love the fact that I was born in 1989. Unlike children born in the mid-late 90s, we didn’t necessarily ‘grow up digital’. Of course this is a big generalization to assume anyone born after 1989 is obsessed with technology and social media; I mean to say that we did things the old way for a while. I spent half of my childhood without a computer, didn’t have my first cell phone until Grade 11, and didn’t join Facebook until I was almost done high school. It is definitely a little disheartening to find that we’ve been thrown in with all of those who were born digital.

Since I have lived a portion of my life without social media and explored its uses and misuses while in University, I’m able to be critical of it. I may be generalizing again, but I’m assuming that anyone like me, who has studied Media or Communications, has been exposed to similar things. When a recent graduate applies for a job to manage social media, they are most likely someone with that particular background. We also learn to use social media to market ourselves and are careful what we post, so wouldn’t we do the same thing for the company that hires us?

Of course there are youth that fit the stereotype that Thomases proposes. I understand that “being good on Facebook,” doesn’t mean anything when it comes to the online identity of a big company. I’ve shaken my head numerous times when I see people treat Facebook or Twitter like a diary. However I assume and hope that these people are never going to apply for a job managing social media.

Like most job openings, there is some sort of an interview and training process. If employers are fearful of these negative qualities associated with youth and social media, find out during the interview if there is anything to be afraid of. If your company has a particular way of using social media with regards to language, etiquette, or general policies specific to your brand, there’s nothing wrong with hiring a new grad and letting them know about these rules, just like you would do with any position, with any person, of any age. A new hire needs to learn the company’s procedures, culture, and products, regardless of what position they are in. It’s not necessarily viable to use age as a reason to expect less from a recent grad. In fact, a 23 year old may do a better job managing social media than someone older. Having grown up using social media, as well as being old enough to see its misuses in those younger than us is an advantage. We know the uses, the trends, and the important roles social media should play in the industry.

I don’t fully disagree with Thomases. There are youth that fit the mould she describes, but these individuals are not representative of all new grads. Most of us know how difficult it is to land any kind of gig in this industry and are eager to learn and work hard. So, trust us!

Read Hollis Thomases full article HERE.

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#Winning: The Value of Bad PR

– By Jamil A. Karim

In the world of PR, you can pretty much classify all news and events under two categories: “Good PR” and “Bad PR”. Example: A firefighter saving an old lady from a burning building – “Good PR”. The CEO of a major corporation being brought down by a sex scandal – “Bad PR”. Seems pretty simple, right? However, counter-intuitive to its name, “Bad PR” may not be all that bad – if you’re the right person.

NOTE: This blog does not promote/endorse adultery, excessive drug use, or the mistreatment of animals.

The Charlie Sheen Experiment

It was around this time in 2011 when Charlie Sheen was the most popular man in North America, for seemingly all the wrong reasons. He was enduring his third stint (in 12 months) of substance rehab, and he had been dismissed from Two and a Half Men, the number one comedy show on TV. He soon went through a public meltdown, which included a dispute with the show’s creator, Chuck Lorre, a lawsuit against Warner Brothers, and a Youtube video of him smoking cigarettes through his nose.

As Sheen continued to meltdown, the world continued to watch. You turned on your TV, and there was Charlie Sheen. You opened up your newspaper, and there he was again. He even became one of the most, if not the most, famous Internet celebrity, as Sheen set a new Guinness World Record for Twitter attaining the “Fastest Time to Reach 1 Million Followers”, adding an average of 129,000 new followers per day.

It was around this time where the constant stream of “Bad PR” began to shift, and became a little blurry. Sheen had never been as prominent as he was during the summer of 2011, but was he prominent for all the wrong reasons? And if so, was this a huge problem? While most PR agencies would’ve been pulling their hair out if their client was sticking cigarettes up his nose and calling himself ‘a rock star from Mars’, this meltdown and stream of “Bad PR” helped pave the way for what was just a few months away: The comeback.

In the process of Charlie Sheen showing the world his worst, he attained a following that he never had during his 20-year stint in the public eye. Sheen then began to make a comeback, which culminated in September 2011 with a Comedy Central “Roast of Charlie Sheen”, which had 6.4 million viewers – by far the largest watched roast in Comedy Central history. His life is now back on track, as he’s spending time with his kids and has his own TV show, Anger Management, which debuted on June 28th. Anger Management broke a ratings record with 5.74 million viewers in its series debut and ranks as the most-watched sitcom premiere in cable history.

The “Bad PR” helped catapult Sheen into a stratosphere that few celebrities have reached. But, for every Charlie Sheen, there are hundreds of celebrities, politicians, and influencers who have not recovered: Tiger Woods, Rod Blagojevich, Joe Paterno, Lindsay Lohan, Mike Vick, and Michael Jackson. The list goes on. The value of “Bad PR” can often be measured by a prominent figure’s fall from grace. But in the instance of Charlie Sheen, he took on “Bad PR” and came out on top.

So what do you think? Sheen went through a stretch of textbook of “Bad PR”, which was viewed across every medium imaginable. Sheen survived this stretch, and depending how you look at it, may be better off now than he ever was. He now has a larger following, a new record breaking TV show (which will feature a guest appearance from Denise Richards), and a shot at being the biggest celebrity on the planet.

Was it worth it? Have you gotten over the 2011 “Bad PR” stretch? Are you a bigger Charlie Sheen fan now than you were before? If the answer to any of these questions is “yes”, than Charlie Sheen truly is…

#Winning.

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